Marketers and the “us vs. them” illusion
As marketers there seems to exist a cognitive split between our work brains and our non-work brains, which I refer to as the “us vs. them illusion“. Our work brains view customers as “other”; an...
View ArticleJust ask your mom!.. and save all those marketing research dollars
I’m convinced that some marketers have gone out and spent $250,000 on marketing research when all they really needed to do was pick up the phone and “call mom”. It’s not that spending lots of money to...
View ArticleMarketing warriors, fight for thy customer!
Whenever I need a little marketing pick-me-up, I turn to this guy, The Ultimate Warrior (the nice-looking gentleman pictured to the right). A beacon of strength, courage & determination, Ultimate...
View Article21 Great Questions to Generate New Product Innovations
As I always say, if you can’t beat ’em, re-publish ’em – with the proper sourcing, of course 🙂 With a career that has focused deeply on product (management, marketing, development, innovation), I’d...
View ArticleYour product stinks but your customers LOVE it! Huh?
“…even if our product has a few flaws, if our customers don’t seem to mind, what’s the big deal?” -Former Product Manager of $250mm product line; currently busboy at favorite childhood diner Surfing...
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