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Channel: consumer insights – Mind of Marketing
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Your product stinks but your customers LOVE it! Huh?

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“…even if our product has a few flaws, if our customers don’t seem to mind, what’s the big deal?” -Former Product Manager of $250mm product line; currently busboy at favorite childhood diner  Surfing for your blind-spots with your product (My product’s got flaws?  What flaws?) Bottom line is that you & your customers have come to accept many of your ... Read More

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